Optimize Your Company's Website SEO in 20 Minutes
We’ve always heard that SEO takes a lot of time or a lot of work, so we’ve compiled three quick-to-implement tips for optimizing website SEO on your company’s website pages. Remember that SEO is essential to position your products and/or services in your business in the top positions of search results on Google and other search engines. And if you bet on Google ads, optimizing the SEO of your pages helps to raise their quality score and thus lower their cost per click.
We’ve introduced some interesting tools that you can use to speed up your work. Just follow our directions.
Let’s do it.
1 – Correct Keyword Search
It’s preparation for optimization. Yes, it’s essential, there’s no jumping to step two. Keep in mind that most of the time the keywords that you assume are being searched by your potential customer are not really the ones they use to find your products or services.
So it is.
How to know what the keywords are?
Google Search Console – It’s a free tool from Google that gives you data on how your website SEO pages are found, the position of your result, and what your keywords are.
Tip: Filter the website SEO page you want to optimize, segment by impressions, and use the keywords presented in the query. Just one safeguard: you will need to have some search history. If you are just starting out, no results will be displayed.
Google Keyword Planner – If you use Google Ads, you certainly know this tool. Go to “Tools” and select “Keyword Planner”. And voila: “Find New Keywords”.
There is a third alternative: consult us for the complete website SEO optimization package.
There are a thousand and one keyword research tools online, but we consider these to be the most reliable for the professional market in Pakistan.
Attention: If you are optimizing your website in Pakistan, please note that when using Google Keyword Planner,
2 – Content with Long Tail or Long Tail Keywords
Don’t just focus on the keyword that defines your professional activity.
Use long, compound keywords that typically appeal to a niche.
Tip: if you sell auto parts, don’t try to repeatedly optimize your page for “auto parts”. Use, for example, the “ford automatic gearbox”. Avoid using the same keyword too many times.
Google considers this action as a bad practice. Choose to use synonyms or build longer keywords.
Write fluidly and meaningfully.
Using the example of car parts, don’t write something: “Ford Renault Porto gearbox”. Fit these keywords into paragraphs. Try to convey one idea per paragraph.
3 – Optimize the Page Titles, URL, Descriptions, H1 and H2
Each page should have its title and description, which represents exactly what the page describes.
Create or ask your Webmaster to create a new page for you. It’s useful for your organic optimization and it’s great for your customer.
Avoid very long titles, descriptions, and URLs.
Banish spelling mistakes. It’s an appeal we make. It’s simple, but it happens recurrently everywhere. If necessary, paste your text into a spell checker.
Set your H1 to the main theme of the page.
Remember point 2? Use synonyms in your content.
Well, you no longer have excuses to optimize your company’s website SEO. Or at least these basic points. They are a good start for an optimization that is intended to be constant and based on a business strategy.
See you soon.