The best ways to promote your company
Many people come to me asking: What are the best ways to promote your company? With that, I decided to write a text to give you some ideas to get you started in the best possible way.
Start with a plan
First of all, you need to do thorough planning on your company's current outreach activities and your market opportunities.
For this, it is important to evaluate all the channels and content that the company has and has been using to transmit its messages, in addition to understanding the way in which its brand is positioned.
To plan more effectively against the market, you can use tools like SWOT Analysis to find out what the opportunities and threats are out there, as well as identify your strengths and weaknesses internally.
Set Realistic Goals and Objectives
Now that you already have a diagnosis of the company through the SWOT matrix, it is necessary to assign goals and objectives for its dissemination.
For example: What is the purpose of an Instagram campaign? Attract customers, promote the brand, and expose a product? How many people do we intend to impact during the campaign?
Another example: What will be the goal of a sale of a product on sale? Increase sales by 20%?
Therefore, always be realistic with goals and objectives, it is important to clarify the proposal and the purpose of its disclosure.
Define which audience you want to interact with
Another important point is to define your target audience, they are companies, people of a certain age, or people who have defined tastes as "pet lovers" or who are interested in science.
In other words, determining an idea of ??the audience is fundamental for you to deliver the message that your audience is most likely to interact with.
Focus on relationships, not sales.
First, it's important to attract people's attention by clearly exposing what you have to offer, showing differentials, justifying the use, and showing curiosities is essential.
Generally, people tend to relate better to brands that tell a story behind a product or service. That way the engagement can generate sales.
How to advertise your company?
Below is a basic list of channels you can start using to market your business.
Google: You will need a website so you can advertise your business, products, or services on Google.
Social Networks: Facebook, Instagram, Twitter, TikTok are great relationship channels and also important dissemination tools, especially for local businesses such as hairdressers, dentists, doctors, restaurants, and so on.
Email marketing: Obtaining customer contacts and sending relevant content about your software company is a very efficient way of advertising.
Marketplaces: Here is more geared towards new online/e-commerce stores. Attract traffic to your products by publishing them in the main marketplaces in the country.
Participate in fairs and events: Although during the COVID-19 pandemic many events were suspended, even so participating in fairs and events has always been a great way to network whether visiting a fair or even as an exhibitor.
I made a post about marketing channels that can help you expand this list
Therefore, when we talk about advertising companies, remember: "Anyone who is not seen is not remembered!" So be creative and focus on tools according to your target audience.
Now, we at Exyt