Keys to a remarketing strategy with CPC
The remarketing CPC is one of the most powerful ways to market a brand or highly segmented target audience, especially for those who have already visited your website.
When we use a CPC campaign, remarketing can consist of static or animated images, videos, responsive ads, and text ads that are placed in the Google search engine. Certainly, this is the paid and non-organic way that Google allows digital marketers to pursue and capture those potential conversions that have demonstrated an intention to take advantage of what you are offering.
For those who have worked on a remarketing strategy with CPC and are thinking of abandoning this strategy forever, we will show you the keys for your strategy to obtain positive results. According to Google statistics, only about 4% of website visitors have a conversation before leaving it. So without CPC marketing, you would lose that 96% of your visitors forever.
The marketing CPC is a cost-effective tool if the correct approach and tactics used. Consequently, the chances of obtaining significant results with this strategy are high. Here are some practical tips to help you improve the effectiveness of your CPC remarketing campaign.
Create remarketing campaigns with CPC for target
If you are selling retail products, analyze the demographic profile of your potential customers and consumers. Then use the marketing insights you obtained and apply a retargeting strategy with promotions and new personalized services/products.
You can also run a high-value target marketing campaign that includes customers with a demographic profile that best aligns with the strategy. This way you can identify the market segments that react positively to your marketing efforts. In addition, they will increase the chances of obtaining a high Return on your Advertising Investment (ROAS).
Prioritize potential customers with purchase intent
In order to maximize your marketing budget, you should focus your campaign on visitors who have expressed interest in your products or services. Certainly, it is important to assess the search effort and approach of a client to know your offer. Compared to building a relationship from scratch with a new customer.
In this order, you must analyze the results of your website to identify the visitors who have entered the key pages of your website. Identify product offer, price, or other landing pages that users with purchase intent click on.
When you identify users who are on the key pages, give them just what they need to drive them to make the purchase decision.
Align negative keywords with your offer
Running a keyword campaign means that you can sustain every click your results get. Therefore, to ensure that the search intention is aligned with the details of your offer. To do this, Google allows you to enter negative keywords to avoid unwanted clicks. By using negative keywords, Google will assign a higher score to your ads. This means that a high rank equals a low cost per click.
The most used negative keywords are headed by the word free. You can use it if your product or service requires payment; this way you will avoid paying for user clicks looking for a free solution.
Focus on the results of your remarketing campaigns with CPC
As with any digital marketing campaign, start with the most achievable goals in order to set the right time for the campaign. In the meantime, record the most successful marketing campaigns and analyze the results to learn more. For example, you can start by crossing data or with digital marketing KPIs and interpret the data.
When you have identified the reasons that catapult your campaigns to good results, then copy the settings for your next campaigns.
If you want to maximize your CPC investment in remarketing then you must include Exytex technologies as part of your digital strategy. We implement search engine strategies and keyword campaigns with effective results that translate into the conversion rate on your website.